The location had initially not been chosen, with the project's planners intending the city to be built on cheap land in Appalachia or the American West desert.

[5] In a statement announcing his resignation from Walmart, Lore expressed his desire to construct a "city of the future" based on a "reformed version of capitalism".

[1] The proposed land ownership in the city is based on Georgist principles, as advocated by political economist Henry George in his 1879 book Progress and Poverty.

[1][3] Writing in Timeout.com in September 2021, Ed Cunningham stated that "the blueprint designs are, depending on your taste, either dazzlingly utopian or unsettlingly dystopian.

There’s plenty of innovative architecture on display, alongside futuristic visions of public transport and spaces filled with greenery and nature.