Players take the role of a travelling salesman who performs odd jobs for the residents of a bizarre town in Northern England.
The mayor's receptionist explains that the mayor is in a meeting and won't be done for hours, so the player character explores the town and solves the eccentric residents' problems—such as helping a man get his arm unstuck from a sewer grate or delivering meat from a ham butcher's to a pie shop—in order to pass the time.
After 15 minutes of waiting, the mayor finishes his business early and allows the player to meet with him, upon which he asks for help with the errand.
[1] The game's fictional setting of Barnsworth is loosely based on Barnsley,[2] the developers' hometown.
[3] The duo had previously self-published The Good Time Garden, a free surreal adventure game.