In an interview, Waterson discussed their intentions with the series, saying:Being a DJ myself I found myself looking around the clubs and bars thinking there are so many interesting characters set against this colorful background, why isn’t anyone telling this story?!
[5]Waterson collaborated with other creatives in the Toronto arts scene to create the series and initially relied on self-financing to produce the project.
The first season of the series originally premiered online in 2014, after a successful crowdfunding campaign via Indiegogo;[6] however, after it struggled to attract viewers, it was subsequently pulled from YouTube.
[4] TalkNerdyWithUs.com described the series as "funny, exciting, inventive, occasionally maddening, always beautiful, and heavily invested in the duality of heartbreak and optimism".
[16] The series has received two Canadian Screen Award nominations, for Emily Piggford's performance in 2016,[17] and for Waterson's direction in 2018.