[6] The same year, Nick Maddison joined the7stars as the Head of Business Development, transitioning from his previous role at Gen Outdoor Media Intelligence.

[17] Additionally, the agency expanded its Strategy Team, nearly doubling its size with hires from Dentsu, Publicis, and WPP, further strengthening its strategic capabilities.

[20] In October 2019, the7stars established a tech and activation hub, appointing Pete Robins and Rhys Williams, co-founders of the digital agency Agenda21, to lead the initiative.

[28] Additionally, the agency was appointed by Space NK to handle their £1 million media account for the luxury cosmetics retailer's first major UK advertising campaign.

[31] Throughout 2010, the7stars secured several clients, including Mentholatum,[32] the Caribbean Tourist Office,[33] and jointly won the Discovery Networks UK account with Naked Communications.

[40] In October, the7stars won Atlantic Records UK's £2 million media account,[41] handling the label's domestic and international releases and pre-Christmas albums from the likes of Bruno Mars, Ed Sheeran, Birdy, and more.

[50] the7stars played a role in the UK launch of the TLC channel, positioning it as a top destination for TV holidays during the summer,[51] and worked on the campaign for Avicii's chart-topping single 'Wake Me Up’.

[53] In 2014, the agency, operating under the name Eden in partnership with adam&eveDDB, won Save the Children's brand communications account for their Christmas campaign.

[59] They also secured the account for Urban Fresh Foods, the makers of Bear Nibbles, taking over the media planning and buying duties that were previously handled by the client in-house.

[62] In 2018, the agency added Associated British Food,[63] consisting of well-known brands like Kingsmill, Silver Spoon, Ryvita, Jordans, Patak's, and Blue Dragon, to their client roster.

In 2020, the agency secured Vision Express' £12 million media account, winning the competitive pitch that predominantly took place over video conferencing.

[85] In October 2023, the agency partnered with TBWA\London to deliver Ginsters' biggest campaign to date, highlighting the locally sourced and high-quality ingredients used in the company's products.

[86] This was followed by the7stars launching Wagamama's first major campaign since 2021 (in partnership with The 119 Studio), which saw a TV spot that juxtaposed people open water swimming with restaurant-goers diving into bowls of steaming ramen.

[90] The agency also secured Motorpoint's UK media planning and buying, being tasked with revamping their AV strategy and driving growth through a data-led approach.

[93] Following this, the agency launched Hits Radio's first TV campaign starring presenters Sam Thompson, Fleur East, and Gemma Atkinson.

[94] Later that month, the7stars also launched Iceland's new TV campaign after a year-long hiatus, with a 30-second hero ad created by the agency's Supernova creative team and starring Josie Gibson.