[2] thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs.
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, Andy Sodt, Rahul Sonnad, and Brad Chodos-Irvine.
Previously, in 1998, Blaine and Sodt founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
Customers of thePlatform include Verizon Wireless, BBC Worldwide,[8] CNBC, MSNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.