[5] Groundbreaking took place in February 1964, with hundreds of people witnessing the start of one of the city's few major projects since the Great Depression.
[1] A newspaper account referred to the "anodized aluminum curtain wall" and called it "unique and aesthetically pleasing",[6] and the building was considered a "construction milestone.
"[6] On the other hand, an entire block had to be torn down, including the eight-story Langren Hotel built in 1912[8] and five other buildings.
[10] By this time, according to a 2012 report on the city's architectural inventory, the building was considered "a substantial eyesore"[8] and it was eventually referred to as "Big Brown & Tall".
[11] With significant problems such as leaks and heating system failure, it was considered "a symbol of Asheville's declining fortunes.
[1] In September 2016, John McKibbon announced plans for a 128-room boutique hotel to be called The Arras, with two restaurants and 54 condominiums.