[1] The Box was brought to the United Kingdom by Vincent Monsey and his partner Liz Laskowski, who discovered the original American music video channel in Miami in 1991, when it was then known as The Jukebox Network.

[citation needed] The UK company, Video Jukebox Network International Limited, was formed in 1991 and The Box was launched the following year in April 1992.

[citation needed] The Box was initially carried by four operators UA, Telewest in London and Bristol, Nynex in the south of England, and Videotron, which was also based in London, and over the next few years, The Box was rolled out on a regional basis across all of the United Kingdom's cable system and, eventually, onto Sky Digital in 1998.

[citation needed] EMAP took ownership of these shares in 1997, and purchased the shareholding held by the US company VJN Inc, which had then become TCI Music and then Liberty Digital.

[citation needed] In later years, The Box operated from a pre-programmed playlist and did not include video selection jukeboxes.

Most notably, The Box was recognized for the particular force behind the huge success of Spice Girls' 1996 hit "Wannabe", playing their first single months before its official release date.

[8] Notably, from late 1991 to early 2000, there was a trend of artists name-checking The Box in their music videos, though the practice wasn't widespread.