When speaking to a Guardian newspaper blogger Leigh commented that "The media calendar is already full of awards, but the difference here is recognising the often-difficult relationship between journalists and PRs whilst having a bit of fun at the same time.
Daily Telegraph city editor Jonathan Russell commented, "My favourite award is for the journalist most likely to tell a PR to sling his or her hook.
[5] Ben Smith, of industry news website PRMoment commented that the awards celebrate the "often-contentious ‘special relationship’ PRs and journalists share" and said that they provide "a reason for banter between the two camps".
[9] The awards again received positive media attention in 2011, being featured by The Guardian,[10] Press Gazette[11] and PR industry websites PRmoment[12] and Behind The Spin[13] amongst others.
Leigh stated: 'The last thing we want to do is cause offence — our intention is to simply highlight the (at best) love/hate relationship between PR people and journalists in a light-hearted way.