[2] It operates a significant film & media production operation and manages high-profile brand partnerships with leading ski athletes, such as Alex Hall, Eileen Gu, Sam Anthamatten and formerly with Candide Thovex.
[7][8] The film was shot in different locations, including Flathead Valley in Montana, Jyväskylä in Finland, Wasatch Mountains in Utah, La Clusaz in France, Deštné v Orlických horách in the Czech Republic and Zermatt and Verbier in Switzerland.
[9] THIS IS HOME was nominated for multiple awards by the Powder Awards, iF3 International Freeski Festival, including Film of the Year, People's Choice, Best Male Street Segment (Antti Ollila) and Discovery of the Year (Alex Hall).
[10] In 2019, Faction produced its second full-length feature film called THE COLLECTIVE featuring skiers Alex Hall, Antti Ollila, Olympic skier Sarah Höfflin, Kelly Sildaru and Sam Anthamatten.
[21] The company currently offers several All-Mountain, Freeride, Freestyle and Touring models.