The New York Times reported that in this climate, Apple was able to recruit professional writers guaranteeing them only 75% of revenue from advertisements placed near their stories.
Writers and editors at TFT include award-winning novelists and non-fiction book writers, university professors, a TV comedy writer, and contributors to The New York Times, The New Republic, The Wall Street Journal, The New Yorker, Vanity Fair, the International Herald Tribune, The Christian Science Monitor, GQ, Smithsonian, Bon Appetit, The Atlantic, New York, Slate, Salon.com, and other publications.
[3] The writers included Onome Akpogheneta, Barrett Brown, Melissa Clark, Ilan Greenburg, Jonathan Mandell, Clancy Martin, Davi Napoleon, Katie Natopolis, Lawrence Osborne, Neal Pollack, Jason Reich, Lincoln Michel, Adam Wilson, Clay Risen, Alain de Botton, Adam Baer, Geoffrey Scharfstein, John Sellers, Charles Siebert, Sarah Silverman, Daria Vaisman, Jonathan Wilson and David Wondrich.
Apple launched TFT with 16 sections that feature the work of correspondents who file daily and columnists who comment weekly or biweekly.
Sam Apple edited New Voices and directed interactive media at Nerve.com before beginning this online newspaper.