Players race through the game zone solving clues and performing tasks with the aid of a cell phone and digital camera in an effort to earn the most points.
The Go Game advertises itself as “the future of corporate play,” and was voted “Best Way to Rediscover Your City” by the SF Weekly.
[5] At the South by Southwest conference in 2011, they released an iPhone application for creating and participating in local scavenger hunts, which was compared to the SCVNGR app.
[6] GigaOM called the app "an interesting example of the gamification of work", since the target use was teambuilding exercises.
[9] Players receive customized cellphones that provide location-based clues about missions and puzzles to complete, and actors participate in the game as characters.