The third season of The House of Flowers, a Mexican black comedy-drama television series about the privileged de la Mora family, was released to Netflix in its entirety on April 23, 2020.

Eldest daughter Paulina reconnects with her ex-spouse María José, and explores her family's past, while younger children Elena and Julián also cement their lives.

Virginia and the boys run off to Acapulco for a party, where they meet up with close friend Pato and his current flame, a married man.

María José arrives after being alerted by Alejo; she frees Paulina and encourages Puri to seek medical help.

Paulina and María José get close again as they interrogate the good and bad in their past relationships; Alejo leaves when he sees them kiss.

Elena and Julián spring Diego from the conversion center, while Paulina and María José tell Chiva about Pato's death.

[1] On February 25, 2020, Netflix announced that the third season would be the show's last, without divulging reasons but explaining that it concluded the story and would explore more of Paulina's childhood.

[8] Christian Chávez was reported as part of the third season's cast in December 2019, in a feature where the actor celebrated that having gay characters was becoming mainstream.

[9] Chávez's character was announced in April 2020, before the season premiered, as Patricio "Pato", Virginia's best friend in the 1970s, who is a drag queen at the start of the movement in Mexico.

However, he said that the character written by Caro "talks about being yourself, freedom, and the cost you have to pay for it [that makes] you realize that many things have not changed [since the 1970s] in Mexico and the world",[transl.

[13][14] Burr explained that casting for the young Virginia was held for Verónica Castro look-alike actresses, with Caro asking them "to do an improvisation exercise"[transl.

[3] Before the casting session, Burr says that she re-watched the first season at least eight times and "put it on pause, took notes, watched [Virginia's] movements, how she grabbed things, the specific tone when she spoke, her expressions, everything to be able to create the character when young".[16][transl.

7] Correa went through a similar process after he got the part, working with an acting coach and Caro for two months to perfect his interpretation of Ríos' Ernesto.

[21] A guest star in the final season and a big fan of the show, Mexican-American drag queen Valentina was invited to take a role by Caro; she stayed in Mexico City for a month and said she "got to live [her] fantasy as a telenovela actress",[22] telling Billboard that she would be in drag the whole time and that her role was more than a quick cameo.

[31] The third and final season's first teaser trailer was released on March 6, 2020, and is set in 1979 following Virginia, Ernesto, Carmela, and Salomón, as well as depicting scenes of Mexico City's gay and trans community at the time.

[8] On March 17, 2020, Netflix shared the opening title sequence for the final season, and announced the release date as April 23, 2020.

[32] The final trailer was released on April 2, 2020, picking back up with the original main cast from the end of the second season.

[34] A virtual press junket was held in the days leading up to the release of the final season, with the cast completing many video interviews[Refs 1] or interviewing over the phone,[31] and answering fan questions live in a moderated livestream discussion called "La Fiesta de las Flores", which took place from 8:00pm in Mexico City (CDT/UTC−05:00) on April 23.

[46] Suárez pre-recorded a message for "La Fiesta de las Flores" from Madrid (where the time zone was CEST/UTC+02:00), and the Leóns did not appear in the livestream.

[50] La Verdad wrote that the release date of the third season was earlier than expected, and suggested this may be due to the COVID-19 pandemic lockdowns,[51] while El Periódico de Catalunya noted that it was released on Saint George's Day (patron saint of Catalonia, among other regions and countries) and that the day's symbols of the book and the rose may connect to the show's themes.

10] Espinof's Alberto Carlos also thought that it was an improvement, but that season 2 had left the show in a poor state and so the recovery was "bumpy"[transl.

[61] Álvaro Cueva also referenced quarantine measures in April 2020, writing that "now when we are facing something big, [The House of Flowers] is a gift".[62][transl.

18] Da Costa praised all the actors, including writing that the characterization of Jenny Quetzal was much better than her appearances in the second season.

24] its earlier themes, including criticisms of homophobia, to drive the plots,[61] with Wilson noting that it has a "blend of complicated, progressive family melodrama and soapy slapstick" executed well to please everyone.

[59] Puentes also praised the design of the 1979 scenes,[61] which Remezcla's Mario A. Cortez said "ooze with vintage style" that "[brings] the old-school Mexico vibe full circle".

[67] Romero enjoyed the "groovy throwback looks" but also left a warning in her review that viewers may want to skip over the end of episode nine, set in the past, saying it is "a devastating murder scene [that] you don't need to watch [to] understand homophobia".