Following the lives of the members of the upper class Mexican de la Mora family, it starts with the suicide of the father's mistress at his birthday party.

Social pretenses are put up as the situation is handled, and its fallout underscores the rest of the season, with the family seeming to part ways at the end.

Only the eldest daughter, control freak Paulina, and her teenage son Bruno know of the affair and the child, Micaéla Sánchez, who is the product of it.

Paulina discovers that Dr. Cohen, her childhood therapist, is her biological father, and starts visiting him and his sock puppet assistant Chuy again.

However, Ernesto is freed in time for the party, with Virginia revealing she sold the florist's to their rivals, the Chiquis, before mysteriously leaving.

A new Netflix original series to be created by Manolo Caro was announced in October 2016,[2] with the title and the principal cast being revealed in January 2017.

1] to play Paulina, doing so successfully,[4] while León says that he was offered the role of María José after a brief conversation with Caro, and was immediately enthusiastic.

[5] The casting of Verónica Castro, referred to as "Mexican telenovela royalty", was seen by Remezcla's media reviewer Manuel Betancourt to be a real achievement on the part of Caro, who in effect was "getting her out of retirement" to make the show.

When the controversy arose, León said he understood it and didn't want to push back, though he was given a supportive message from trans actress Daniela Vega during this period.

The show was filming in Condesa as the quake happened, with the cast commending Caro for helping rescue extras and being the last to evacuate the site.

[20] Suárez has said that her character's distinctive voice came through a process of improvisation while filming, starting on the fourth shoot day[21] during the scene where Paulina and Bruno are covering up Roberta's wake at the funeral home, by trying out variations and being pushed by Caro to keep exaggerating it further after he approved of it.

Gómez Millán advised Caro that they could not use a crane, the traditional route for such a shot, because they were filming in a real indoor location; he instead suggested the use of a drone.

[25] Caro also explained that he, Darío Yazbek Bernal, and the art department had planned Julián's fantasy coming-out musical sequence, keeping it a secret from the rest of the cast until filming.

[29] By November 2018, it was one of the most-watched current series around the world, marking it as a part of the Mexican boom of new media and a Netflix success.

[33] Reviewing the first season's style, Refinery29's Ariana Romero highlights the fantasy song coming-out moment set to "¿A quién le importa?"

where "Julián writhes around on the dinner table, kicking his feet and eventually tearing his shirt off" as a moment that "[e]very single person deserves to see", saying that this charm makes it accessible to viewers who enjoyed American telenovela-style shows like Jane the Virgin.

5] in the rest of his review, Gaona wrote that everything from Caro's style and form, to the plotlines, to the casting and performance of actors were all "lacking" and "pretentious",[transl.