The building is located adjacent to the Bulgari Hotel and Residences and next to 10 Lancelot Place and Trevor Square.

[2] The developer, Sammy Sean Lee,[3] hired the construction firm Brookfield Multiplex.

[2] Prior to opening, a magazine entitled Gold was published to promote the building.

[4] The interior designers were Jane Churchill, Kelly Hoppen, and Joanna Wood.

[7] In October 2017, Westminster City Council's planning department turned down his plan to combine the two flats to create the UK's most expensive flat, a £200 million penthouse with ten bedrooms.