The after-hours dance venue was a hot spot among Torontonians and tourists alike, and was said to be frequented by country notables like Johnny Cash and Loretta Lynn, as well as local celebrities like Leonard Cohen and Catherine O'Hara.

During this time the Matador was a busy and popular venue where local and itinerant headliners would regularly drop in to jam after their gigs, treating live music lovers with impromptu performances.

lang's official music video for "Turn Me Round" (1987) features the Matador sign and street frontage as well as long shots of the stage with its uniquely odd background array of dusty cowboy boots and dozens of signatures.

[2] The space was a dance hall with an 18-foot ceiling, hardwood floors, a stage, and numerous items of country music memorabilia, such as antlers, cowboy boots, and records.

An unlicensed establishment, the Matador Club provided live music every Friday and Saturday night from 1:30am to 5:30am.