Citing maturity, a stronger skillset, and funding as reasons, he undertook new methods of writing and composing, focusing on the theme of conformity.

[6] The cover artwork of The Normal Album shows Will Wood wearing a muted outfit with a pink shirt, patterned tie, and a solid black suit and pants.

This stylistic choice is intended to translate Wood's sense of humor, self-describing the album art as "a piece of black comedy".

[6] The rest of the album was produced by Jonathan Maisto, including the following single and music video "Laplace's Angel (Hurt People?

[14] For the video, collector Cole Mozelesky legally provided Wood with real human remains, which were then animated with stop motion.

Its accompanying music video was animated by Patreon member Sorin Michaels with EBsynth, editing live footage of Wood.

On September 5, an in-studio live recording was released for the song,[17] filmed in black-and-white at GD PonderRosa Studios in Lafayette, New Jersey.

[4] Bleeding Cool's Joshua Nelson additionally gave the album a positive review, noting the "sardonic bite" and varying moods of its tracks.

[20] However, "Love, Me Normally" remains unaltered due to being mastered by Matt Squire rather than Jonathon Maisto, preventing Wood from mixing it for "contractual reasons".