In 2021, Will Wood took inspiration from Radiohead's song "Fitter Happier" from the album OK Computer (1997) to create a black comedy dystopian monologue, focused on the capability of artificial intelligence to build user profiles and its technique of manipulating consumers.

With the announcement, he expressed hatred for social media and its ability to "destabilize and manipulate users", worsening the mental health of modern youth.

[5] Wood picked the song as a single for the reason of wanting to create a video around it, holding the goal of artistic gratification over generating advertising revenue or selling copies of the album.

[7] Shortly into the song, Wood introduces piano with an uneasy composition, described by Jessica Young of Voice Magazine to be reminiscent of music from Tim Burton's films.

[2][8] "You liked this" is intermittently repeated as a phrase throughout the song and additionally closes it, taking the standpoint of corporations and victim blaming the user for agreeing to their terms of service.

)",[9] describing the process as "invoking themes and ideas in classic dystopian works... while also maintaining some tongue-in-cheek humor to match the bleak but ridiculous lyrics".