In May 2010, NBC announced that it had approved the series for the 2010–11 television season, with the half-hour comedy expected to premiere as a midseason replacement.

Deciding to shake up his life a bit, Reiser enlists his friends to help him find the next "big thing" to occupy his time.

[1] Reiser wrote the spec script for the untitled project, and first pitched the show to HBO, which turned it down.

[9] Brock Waidmann, an actor with spina bifida, was selected to play the role of Reiser's son.

Club gave the show a D+, writing that it was best summarized by the word "complacent" and that "everything about it feels off-putting and weird".

[24] Alan Pergament, the TV critic for The Buffalo News, also drew comparisons between Curb Your Enthusiasm (going so far as to call it a "direct steal") and the drama Men of a Certain Age, but noted that Reiser's "good guy" personality was not as good a fit for the format as Larry David's arrogance was for Curb.