The Players' Tribune

The Players' Tribune is a new media platform that produces daily sports conversation and publishes first-person stories from professional athletes.

[3] The same year, The Players' Tribune launched TPT Assist, a cause-related platform designed to allow athletes to share their philanthropic endeavors.

Kobe Bryant, who had been involved with TPT since December 2014, made the largest investment in the platform and led all athletes in the round.

The vast majority of articles are written by staff at The Players' Tribune, who craft stories based on interviews conducted with the athletes.

[19][21] The site's former editorial director, Gary Hoenig, noted the stories are largely crafted from "monologues, with questions to nudge the conversation along," rather than a traditional interview.

[23] Pieces from athletes have on occasion broken into mainstream media conversations, including articles by Kevin Love and Larry Sanders on mental health,[24][25] Natasha Cloud on racism and social justice,[26] and Breanna Stewart on child sexual abuse.

[31] Former CEO Jeff Levick described The Players’ Tribune revenue model as largely based around selling branded content.

[32] The site partnered with American Family Insurance in 2016[33] and collaborated with the Amazon Prime Video television series Jack Ryan.

[34] The Players' Tribune co-produced “Untold,” a five-part Netflix docuseries that premiered with its first episode about the "Malice at the Palace" on August 10, 2021.

[36] Other episodes include the story of tennis player Mardy Fish's mental health struggles and an account of disgraced former NBA referee Tim Donaghy.

"Like nearly every post on the site, the Ortiz essay was not written directly by its bylined athlete but instead crafted from a recorded interview with a Tribune staff producer," wrote Richard Sandomir, in an article for the New York Times.