THE PLAZA Seoul, Autograph Collection (Korean: 더 플라자 호텔 서울, 오토그래프컬렉션) is a luxury boutique hotel chain owned and operated by a South Korean hospitality subsidiary Hanwha Hotel & Resort.
It is also known as a business hotel in a location where domestic and foreign financial institutions and large corporations are concentrated.
Since January 2018, it gained a partnership with Marriott International's luxury lifestyle brand 'Autograph Collection' in Korea.
The renovation of the Plaza was the first and largest full-scale business operation in the hotel industry, including front-facing, all rooms, food service, and lobby.
THE PLAZA Seoul Hotel has 408 rooms, four restaurants offering international food, nine banquet halls that can serve as a venue for diverse events, and other facilities including a fitness center and spa.