[3] In October 2020, following racist comments made by the agency's founder, Stan Richards, the company lost two of its longtime clients, Motel 6 (34 years) and Home Depot[4] (25 years); other clients also decided to leave the firm, including Keurig Dr Pepper,[5] the brewers of Shiner Bock beer[6] and grocery chain H-E-B.

[12] The agency moved after Stan Richards and Scot Dykema, the manager of a partnership called SBR Holdings, which owned the building, sold it to a group of commercial real estate investors.

[30] In 2022, The Richards Group rebranded to TRG[31] relocated its headquarters from Uptown to The Stack, Hines’ office/retail project at 2700 Commerce in Deep Ellum.

[32] TRG hired a new chief financial officer, Michelle Gardner, to oversee the firm’s accounting team[33] and worked with actor Ken Jeong to create a campaign for Thermacare.

[34] In 2023, TRG created new spots for Dave’s Killer Bread, supporting second chance for incarcerated employees,[35] and for Choctaw Casinos featuring former Dallas sports stars.