Hosts from the first year included "Bargain" Bill Allison (husband to Betty-Jean Allison, also a former host), Mike Banks, Craig Hamilton (Stash Cairo), Alexandra Elliot (Martha Zidel) and Rosemary Frasier, Hugh Wilson, and Steve Oatway.
After adopting its current name, the channel commonly used the acronym "TSC", which had a stylized askew-square logo.
Its use was cut back significantly after complaints from the hardware store chain Tractor Supply Company, which used a vaguely similar logo.
In July 2015, it was reported that Rogers was planning to sell The Shopping Channel, and had received bids from foreign broadcasters, such as Liberty Interactive (owner of QVC).
The network could fetch at least $300 million, although due to CRTC policies, a foreign company would not be able to serve as majority-owner.