The Silver Line is a free confidential telephone helpline offering information, friendship and advice to older people in the United Kingdom,[1] available 24 hours a day.

Company No 8000807) The helpline aims to provide the following services:[5] Callers may be directed to organisations such as Contact the Elderly, Samaritans, WRVS or the Townswomen's Guild.

[citation needed] A 12-month pilot of the helpline service covering the North of England, the Isle of Man and Jersey was launched in November 2012.

The launch of the brand new service was widely covered in the media, especially on radio and television, throughout the day, culminating in a special feature on BBC's The One Show.

However, since 84% said it is very difficult to admit to loneliness, even to members of their family because they do not wish to become a "burden", The Silver Line offers a general service of information, friendship and advice.

[12] In December 2016, the charity announced that the helpline had moved into its own offices in Blackpool where staff directly employed by The Silver Line handle calls from all parts of the United Kingdom.

[14] As of 1 October 2019 The Silver Line joined forces with Age UK[2] to help more of the older people who are struggling with loneliness and isolation.

The Silver Line is a subsidiary of Age UK and still has its own brand, registered charity number, Board of Trustees and CEO.