In April 2010, The Spicy Effect obtained a digital distribution deal under a licensing agreement with Universal Music Greece, which grants access to popular services such as iTunes Store.

In July 2011, The Spicy Effect announced a collaboration with the record label My Group, founded by Manos Theofilos.

[5] In December 2010, a remake of Vandi's Christmas song "Christougenna" (Christmas), titled "Christougenna 2010", was released featuring vocals by the entire Spicy Effect roster of artists- Kokkinou, Nino, Panos Kalidis, Elissavet Spanou, Ioakeim Fokas, and Stella Kalli, with the exception of Vandi.

[6] Vandi could not participate in the remake as a clause from her previous recording contract prohibited her from re-recording the song on a different label,[7] however she does appear in the music video.

The remake was brought into fruition after Nino held a benefit concert in Agrinio in the summer to raise funds for the rehabilitation of 23-year-old paraplegic Petros Zaferis.