"[4] Early stories included a review of Charleston Shoe Co.'s Monterey Sandal, which led to over $40,000 in sales in two days for the South Carolina-based company.

"[6] In September 2019, the Strategist's website was redesigned "to better showcase the breadth of the site by highlighting our columnists, lifting up packages and themes, and elevating time-sensitive pieces like sales.

[8] In July 2020, the Strategist launched its annual Two-Day (Actually-Good) Sale, with dozens of exclusive discounts on products the site has previously covered.

[14][15] As of 2024, the site covers year-round gifting, sales, beauty, home, kitchen and dining, kids and babies, style, tech and electronics, travel, and wellness, with a staff of 29 writers and editors.

"[25] The Strategist has won seven Commerce Awards for Publishers from Skimlinks, including Best Editorial Brand in 2019 and Best BIPOC-Owned Business Article in 2021.