The format is similar to that traditionally used by newspapers to publish color comics, yet instead of newsprint, it is printed on a quality, non-glossy, 60-pound offset stock for clarity and longevity.

Budget considerations, however, led Cochran to instead publish it as a 96-page quarterly, divided into three separate 32-page sections.

[3] Section one (labeled "Section A") of the first issue features Alley Oop, Bronc Peeler, Crazy Quilt, Gasoline Alley, Krazy Kat and Wee Willie Winkie's World, plus brief notes on the strips by Cochran.

The daily Gasoline Alley strips of February 14–15, 1921, are added on The Sunday Funnies' editorial page to show the arrival of Skeezix as a newborn baby on the doorstep of Walt Wallet.

Comic strips announced as forthcoming are Frank King's Bobby Make-Believe, Buck Rogers, Frank Godwin's Connie, Flash Gordon, Billy Ireland's The Passing Show, Polly and Her Pals, Winsor McCay's A Tale of the Jungle Imps by Felix Fiddle and Terry and the Pirates.