King Features placed former Gold Key editor Bill Harris in charge of the line.
[3] The King Comics Flash Gordon title was well-received, winning three Alley Awards in 1966 and another in 1967.
Several distributors refused to take the King Comics because their first issues lacked a Comics Code Authority seal; King subsequently obtained a CCA seal, used on all later issues.
[2] King Features tried to overcome the distribution problem by selling its titles in special "King Paks" of three to variety stores and supermarkets.
[2] This tactic failed to gain more readers, and the King Comics line was discontinued.