It started as a hobby and passion project, where the team got together on one weekend to record live music performances by Malaysian independent musicians - hence the moniker Wknd.
Many of these artists were also releasing material, through DIY efforts and the limited access to Internet and the social media of the time (mainly Myspace).
Despite this increase in regional coverage, The Wknd's primary music focus has remained consistent - covering little-known acts that have talent and potential.
Some of the more prominent acts include Franz Ferdinand, Dune Rats, Deerhoof, Bo Ningen, Tonstartssbandht, Postiljonen, Mac Demarco and Ash.
Together with its appointed panel of judges, composed of prominent figures in the Southeast Asian independent music scene, one winner is selected and is awarded a record deal.