[1] Three Olives Vodka was founded by Guillaume Cuvelier in London in 1998,[2] and acquired by Proximo Spirits in 2007.

[6] In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor Clive Owen.

The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin.

[8] The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress.

[9] The deal was a three-year license that expired in January 2016, hence the Strawberry vodka had dropped the Monroe name during 2015 production.