The reserve is the setting for Lawrence's books The Elephant Whisperer (2009) [2] and The Last Rhinos (2012).

[3] Following Anthony's death in 2012 the Earth Organization was separated from Thula Thula; Francoise Malby-Anthony founded the South African Conservation Fund[4] and continues to run the reserve.

In 2018 Francoise Malby-Anthony published a sequel to Lawrence's books titled An Elephant in my Kitchen (2018)[5] Thula Thula is home to a wide variety of animals, including African bush elephant, Cape buffalo, southern white rhinoceros, African leopard, South African giraffe, zebra, nyala, hyena, Nile crocodile, kudu, wildebeest as well as other indigenous species.

Over 350 species of birdlife has been identified, including a breeding population of white-backed vulture.

The story of their rehabilitation and Lawrence's subsequent relationship with the herd is told in his book The Elephant Whisperer.