TicketsNow was named in 2004 and 2006 to the Inc. 500, which includes the top 10% of the published Inc. 5000 index of the fastest-growing privately held companies in the U.S. TicketsNow is a founding member of the National Association of Ticket Brokers (NATB), which promotes ethics in the secondary ticketing marketplace.

These competitors include StubHub, TicketNetwork, Seatgeek, Vivid Seats.

In 2009, suspicion arose when consumers attempting to purchase tickets to a Bruce Springsteen concert were instantly redirected from Ticketmaster.com to TicketsNow and saw the same tickets being sold at premium prices.

As a ticket broker owned by Ticketmaster, rumors abounded that Ticketmaster conspired to divert buyers away from the main site at normal prices towards the broker site at inflated prices.

[4] Springsteen and the E Street Band referred to the controversy as "a pure conflict of interest".