Timbits is the name of a bite-sized dough confection sold at the Canadian-based franchise Tim Hortons.

Flavors include chocolate-glazed, jelly-filled, dutchie, honey dip, sour-cream-glazed, old-fashioned plain, old-fashion-glazed, blueberry, strawberry, raspberry, lemon, apple cider, orange-tangerine, creamy caramel, cherry cake, birthday cake, honey cruller, pumpkin spice, toasted coconut, and apple fritter.

Participating Tim Hortons franchises also sold the Timbiebs branded tote bag, toque, and fanny pack.

According to Tim Hortons Chief Marketing Office Hope Bagozzi, the collaboration talks began after Bieber took to Instagram discussing the coffee chain’s lid change in 2019.

Then-CEO of Restaurant Brands International, Tim Hortons’ parent company, José Cil called the collaboration “one of the more successful traffic-driving initiatives in recent memory” which generated “unprecedented social engagement” in RBI’s Q4 2022 results.