[1] Over the years, Tip Top Bakeries have acquired, built and rebuilt bakeries in Queensland, Australian Capital Territory, New South Wales, Victoria, South Australia and Western Australia.

The initial logo for Tip Top was in the shape of a shield with a red and blue background, and white writing, but morphed over the years to reflect the times, and has now become the shape of Australia, with a circle around it, in the same colour scheme.

On average, they manufacture 1,000,000 baked products every day,[2] and many of their breads are endorsed by the National Heart Foundation of Australia.

[3] The company is best known for its television commercial and packaging slogan of "Good on ya, Mum.

Tip Top's the One", which was used for 13 years before being replaced with the new slogan, "Australia's Favourite Bread", in December 2010.