Other terms used for Dhruva Bera include Moolavar or Moola Virat (Main Deity), Achala (Stagnant).
According to Sri Venkatachala Mahatyam, Lord Venkateswara came to reside in this sacred spot to provide blessings to devotees in the Kali Yuga.
The size, shape and details of the namam are governed by strict rules laid by the Vaikhanasa agamam.
The lower right arm is in the Varada Hasta pose - palms facing outward towards the onlooker to signal boon giving nature of the lord.
The lower left arm is in the Katyavalambita pose - palm facing the lord with the thumb nearly parallel to the waist.
Bhoga Srinivasa, the Kautuka beram of the temple receives full abhishekam every day in lieu of the Dhruva bera.
Sahasranamarchana - recital of 1,000 names of Lord Srinivasa is performed to the main deity after the completion of Tomala seva.
[6] On Thursdays, Tiruppavada Seva is performed to Dhruva bera in the Tirumamani mantapam inside the sanctum sanctorum.
During the seva, large quantities of pulihora (tamarind rice) heaped in trapezoidal or pyramidal shape along with sweetmeats like payasam, laddus, jilebis, appam deposited on the edges is offered to the Lord with appropriate mantras.