Legend has it that fire broke out in the village destroying houses during Srivari Brahmotsavam at Tirumala in the 14th century A.D.
When prayers were offered to the God, a vision appeared to a devotee with a message from Srinivasa himself.
The name Venkatatturaivar means 'The resident God of Venkatam' in Tamil language.
The worship is proportioned solely to this idol on three occasions in a year - Uttana Ekadasi, Mukkoti Dvadasi, Dvadasaradhana.
The reading of the Kaisika Purana, which is specially composed in a dialect which is a mixture (manipravalam) of Sanskrit and Tamil and Telugu interspersed with Sanskrit quotations and vernacular explanations is the special feature of the early hours of the morning before day break.