The group desired to promote greater knowledge of the circumstances surrounding the ill-fated White Star Liner's disastrous maiden voyage and the people who sailed aboard her.

[8] In 1991, Louise Pope again attended the Society's convention in Rochelle Park, New Jersey,[9] which included her visit to the old Pier 54 in Manhattan, where Carpathia had docked with the Titanic survivors.

[10] Other Titanic survivors attending Society conventions were Edith Haisman, Eleanor Ileen Johnson, Millvina Dean, Michel Navratil, Marjorie Newell Robb, and Frank Philip Aks.

[9][12] In 1990–1991, the Society worked to identify six Titanic disaster victims buried in unmarked graves at Fairview Lawn Cemetery in Halifax, Nova Scotia, so that their headstones could be inscribed with their names.

[14] Titanic survivor Louise Pope joined Halifax Mayor Ronald Wallace at the Fairview Lawn Cemetery unveiling ceremonies (pictured).

He was feted for his seminal work, A Night to Remember, the narrative of the Titanic disaster which inspired television and film adaptations and led to renewed interest in the ship's fate.

[4] Producers of the Tony Award-winning musical, Titanic, consulted the Society's archives for accurate portrayal of the play's characters before the show's Broadway debut in 1997.

Shortly before his death, Tulloch had written in Voyage of his hope that future generations would "... understand the reverence and dedication for this tragic story" motivating the salvagers.

[34] A dollar bill signed by the Titanic's barber, for example, was verified by Society co-founder Michael Findlay and displayed on television by his colleague Charles Haas.

In April, 2012, members of the Society presented lectures to participants aboard two cruise ships sailing to the place in the Atlantic Ocean where Titanic sank a century before, 400 miles (640 km) off the coast of Newfoundland.

Aboard the MV Balmoral, Society members were among the 1,309 passengers who sailed from Southampton on April 8, re-tracing Titanic's fateful route across the Atlantic.

The Society's Winter 2012 Voyage magazine cover story, "The 2012 Titanic Memorial Cruises", gave extensive illustrated coverage to the centennial commemoration.

Addressing the Balmoral assemblage, retired Cunard Commodore Ron Warwick said: "We come together in a spirit of remembrance to give thanks for the lives of the 1,503 men, women, and children lost to the freezing Atlantic 100 years ago tonight, when the Titanic met its end under these stars and on this very spot ... Darkness was on the face of the deep.

As a White Star Line burgee flew from the ship's fantail, three wreaths of remembrance were lowered to the ocean's surface and the crowd sang Eternal Father, Strong to Save, with much emotion, Haas wrote.

It lists bandleader Wallace Hartley and the names of the other seven musicians, surmounted by a figure in relief holding a laurel wreath over the ocean's waves, in tribute to their selfless heroism.

Eaton made frequent appearances on television documentaries sharing his wealth of knowledge about the disaster and was an advisor for Titanic-related exhibitions and the National Geographic.

[44][45] One of the society's principal endeavors is publication of a quarterly journal, Voyage, containing illustrated articles pertaining to the Titanic, her sister ship RMS Olympic, and other famous vessels, and those who sailed them.

Although the Titanic is the Society's primary focus, Voyage has also covered other notable ocean liner disasters, such as those involving the Morro Castle, RMS Lusitania, and the SS City of Benares, which was torpedoed by a German submarine in World War II and sunk while evacuating children from Great Britain to Canada.

[54] The Society participates in the Coast Guard's annual observance of the disaster, placing a commemorative wreath over the vessel's watery grave in the Atlantic Ocean.

[4] On the 75th anniversary of Titanic's sinking in 1987, Haas explained the public's ongoing fascination with the disaster: "We admire the great display of courage and heroism — latent qualities in people not often seen in this hurry-up world".

[58] In a 2020 interview with the Saturday Evening Post magazine, Haas said that the almost three hours it took for the Titanic to sink allowed time for the tragic drama to unfold, "where we see human behavior at its best and its worst".

[1][4][7] In 2007, the identity of "The Unknown Child" buried in Fairview Lawn Cemetery was finally established by DNA evidence to be Sidney Leslie Goodwin, after having been thought by researchers to be another toddler.

[62] Another book by Eaton and Haas, Titanic: Destination Disaster: The legends and the reality,[63] was subsequently cited by Stephen Brown, et al., in the academic publication, Journal of Consumer Research.

The Society was approached by the news media when Australian tycoon Clive Palmer announced plans to build and sail a replica, dubbed Titanic II.