The menu was developed by Davidson's business partner, Benny Vizcarra, with additional input from the restaurant's first employee, Amado Madera (From Huejuquilla el Alto, Jalisco).

At that point, Davidson solicited funds from his ex-wife, a native of Mexico, and bought out Vizcarra.

The Brattleboro, Vermont taco stand, which had been in business for ten weeks, agreed to change its name; it renamed itself Tito's Taqueria.

Full-time employees receive full medical and dental insurance coverage for themselves and their families.

The menu is notable for its use of hard-shell rather than soft-shell tacos, which is unusual for Mexican restaurants in Los Angeles, and for using cold cheese.