[4] Singularity Hub magazine quoted Huffman's description of their goal: “We’re trying to move from a world where humans are hunting and pecking through tissue looking for answers to a world where we generate large and reproducible data sets where we can use analytics to drive insights and real cures.”[citation needed] In January 2015, Forbes magazine interviewed Huffman, asking him to explain the approach to technology his firm was taking.

[7] Huffman has worked with a variety of organizations on technologies for use in response to disasters or in conflict.

He was a member of the disaster aid group Synergy Strike Force, a volunteer for the Humanitarian OpenStreetMap Team, and a researcher for DARPA.

Huffman helped coordinate improvements to the OpenStreetMap efforts in Afghanistan[9] and Haiti after the 2010 earthquake.

He coordinated large scale data imports of aerial imagery provided by the US State Department[10] and Harvard Humanitarian Initiative,[11] coordinated licensing updates to existing road databases, and led on-the-ground training sessions for local users to update OpenStreetMap.