Founded in 2010, the magazine is presented as a limited edition book and its website offers a post-internet collaged exhibition of animated and video content.
[2] In an interview with Vogue Italia, Ferrari mentions that Toiletpaper is a passion project between him and Cattelan, which emerged as a mental outburst from a common obsession.
"[8] At the opening night of Cattelan's retrospective at the Guggenheim, a Hummer stretch limo with the word "toiletpaper" printed on the side was parked outside the museum to announce the magazine's launch.
[17] Cattelan was recently thrust into the political spotlight when President Donald Trump requested a Vincent van Gogh landscape from The Guggenheim Museum and their chief curator, Nancy Spector countered instead with his 18-karat solid gold toilet installation entitled America.
[21] While Dada was formed in 1916 as a criticism of the art culture in Europe,[22] Surrealism stems from a similar mindset in the sense that it parodies or exaggerates an idea without losing its ground in reality.
"[2] Discussing the improvisational nature of Toiletpaper, set-designer Natella muses, "Once I have an idea in mind, I design the sets and I have my team research the objects and props.
Rather than exhibiting works in the gallery space, the monumental windows democratized the photographs by making them visible from both from the public street and inside the building.
[27] The Toiletpaper windows were commissioned by Swiss-American artist Christian Marclay as part of a series of ongoing "interventions on the building", which included installations in staircases, and on signage and walls.
[7] Cattelan and Ferrari partnered with Visionaire founders Cecilia Dean and James Kaliardos to create an immersive installation at The Gallery at Cadillac House in SoHo.
Reappropriating DTF, the ubiquitous contemporary dating term referring to a person who is willing to have sex, the campaign reinterprets the letter F into phrases such as "down to feel fabulous", "down to forget our baggage", and "down to fight about the president".
Melissa Hobley, OKCupid's CMO, explains that partnering with Cattelan and Ferrari made sense because "their vibrant, cheeky images were the right fit" for the humorous campaign.
[33] "In the current political and social climate, we felt a responsibility and saw an opportunity to play a part in changing the conversation about dating culture and empowering each individual to reclaim the meaning of DTF and make it theirs.
[4] Using gilded mirrors as a common framing thread, and referencing works by René Magritte and Georges de la Tour, the pop images combined references to art history and contemporary consumer culture.
Dean, one of the co-founders of Visionaire who worked with Cattelan and Ferrari for the exhibition Toiletpaper Paradise at Cadillac House lauds the duo's collaboration: "When he and Pierpaolo started Toilet Paper in 2010, it was so refreshing, unique, weird and different from everything else out there.