[4] Bolivia is a country with great tourism potential, with many attractions, due to its diverse culture, geographic regions, rich history and food.
[7] When touring the Altiplano region around Lake Titicaca, Morgan had been fascinated by the scenic beauty of the area, which was not frequently visited at the time.
Morgan eventually established the first travel agency in Bolivia and began offering organized tours to Lake Titicaca.
Given the lack of accommodation establishments in the lake region, tourists stayed in camps with tents set up and food prepared in advance.
However, Morgan managed to spread the word about the natural beauty of the region, impacting the arrival of more foreign tourists who wanted to visit the highest navigable lake in the world.
In 1886, Darius Morgan was awarded the Order of the Condor of the Andes, the highest distinction in Bolivia, for his contribution to the development of tourism in the country.
[11] Due to its diverse geography, Bolivia has several geographical areas and climates, and the three predominant ones are Andean (28% of the territory), sub-Andean (13%), and plains (59%).
Places of interest in the Andean region include Lake Titicaca, the Salar de Uyuni, and the cities of La Paz and Potosí.
Bolivia's diverse geography offers a wide range of activities, including mountaineering, off-roading, rappelling, skiing, trekking, open water swimming, among others.
[58] The most popular peaks for mountain climbing are Huayna Potosí, Illimani, Kunturiri, and Illampu, all located near the city of La Paz, where tourists usually begin their expeditions from.
[60][61] Originally staged from Paris to Dakar in Senegal, the event has since taken place in South America, due to security concerns in Africa.
The event is known for its harsh conditions, including passing through highly rugged terrain and withstanding extreme temperatures such as the hot climate in the Atacama Desert and the freezing weather in the Altiplano and the Andes mountain range.