[1][2] When including indirect travel and tourism receipts, the 2014 total is estimated to be the equivalent of 19.3% (2.3 trillion baht) of Thailand's GDP.
[3]: 1 According to the secretary-general of the Office of the National Economic and Social Development Council in 2019, projections indicate the tourism sector will account for 30% of GDP by 2030, up from 20% in 2019, Thailand expects to receive 80 million visitors in 2027.
[10] Among the reasons for the increase in tourism in the 1960s were the stable political atmosphere and the development of Bangkok as a crossroads of international air transport.
[12] During this time, international tourism was becoming the new trend as living standards increased throughout the world and travel became faster and more dependable with the introduction of new technology in the air transport sector.
[14][15][16] The Tourism Authority of Thailand (TAT) claims that the tourist industry earned 2.52 trillion baht (US$71.4 billion) in 2016, up 11% from 2015.
[28] To accommodate foreign visitors, the Thai government established a separate tourism police force with offices in the major tourist areas and its own central emergency telephone number.
[29] Since the opening of the Vietnam, Cambodia, and Laos borders in the late 1900s, competition has increased because Thailand no longer has the monopoly on tourism in Southeast Asia.
[30] Destinations like Angkor Wat, Luang Prabang and Halong Bay now rival Thailand's former monopoly in the Indochina region.
[32] In a list released by Instagram that identified the ten most photographed locations worldwide in 2012, Suvarnabhumi Airport and Siam Paragon shopping mall were ranked number one and two respectively, more popular than New York City's Times Square or Paris's Eiffel Tower.
[37] The Travel and Tourism Competitiveness Report 2015 published by the World Economic Forum ranked Thailand 35 of 141 nations.
Among the metrics used to arrive at the rankings, Thailand scored high on "Natural Resources" (16 of 141 nations) and "Tourist Service Infrastructure" (21 of 141), but low on "Environmental Sustainability" (116 of 141) and "Safety and Security" (132 of 141).
[38][39] In 2016, Bangkok ranked 1st surpassing London and New York in Euromonitor International's list of "Top City Destinations" with 21 million visitors.
In 2019, Bangkok ranked 1st surpassing Paris and London in Mastercard's list of "Global Destination Cities Index 2019" with 22.78 million visitors.
A shutdown of Bangkok's governmental offices on 13 January 2014 by anti-government protesters, prompted some tourists to avoid the Thai capital.
[43] At the beginning of April 2015, Thailand ended martial law, to be replaced by Article 44 of the provisional constitution, granting unrestricted powers to the prime minister.
[54] In 2015 some segments of Thailand's hospitality industry enjoyed their best year in over two decades, according to research firm STR Global.
Thailand closed the year with an overall hotel occupancy of 73.4%, an increase of 13.6% over 2014, as arrivals rose to near the 30 million mark, driven by demand from the Chinese market.
"...most of them [Chinese tourists] come on complete tour packages....This means they spend very little on extras....They rarely venture out for the nightlife or even visit independent restaurants.
Deputy Prime Minister Thanasak Patimaprakorn attributed the increase to the improving outlook for global tourism as well as Thailand's investments in infrastructure.
She has named Pattaya, with its thousands of bars, brothels, and massage parlours, her "pilot project" in the cleanup campaign.
[61] On 21 February 2017, Prime Minister Gen Prayut Chan-o-cha announced that he will order the police to dismantle Pattaya's sex industry.
Suvit Maesincee, Minister of Higher Education, Science, Research and Innovation, expects the Thai street food segment to grow by six to seven percent annually.
[66] TAT, in early-2017, approved a budget of 144 million baht to commission the Michelin Guide to rate restaurants in Thailand for the five-year period 2017–2021.
Ever since logging in Thailand was banned in 1989, elephants were brought into camps to put on shows for tourists and to give them rides.
[70] Common training practices include being chained, cut, stabbed, burned and hit to varying degrees.
Muay Thai is the national sport of Thailand, and a trip to a stadium to witness the 'science of the eight limbs' is an essential experience for many tourists.
[72] In 2016, there were 11,219 British people, 6,800 Australians, and 5,852 French nationals who visited Thailand to take lessons in the classical martial art.
Ms Somrudi Chanchai, Director of the TAT Northeastern Office, has forecasted that tourists to her Isan region will increase by 27.9 million [sic] visitors, generating 65 billion baht in revenue.