[2] The theatre's name on its landmark 40-foot-tall (12 m) tower is surrounded by more than 1,200 feet (370 m) of neon tubes of green and gold.

Their request was met with a challenge from the city to generate $300,000 of cash and in-kind pledges of support for the project.

Many local businesses pledged support by providing material, labor, and other resources in exchange for being recognized on plaques in the lobby area.

It is in full operation and features a wide variety of live acts, movie screenings, presentations and functions such as weddings.

Depending on the performance, beer and wine can be purchased in the lobby and in some cases even taken inside the theatre.