[1][3] She canvassed many of the local businesses (and all of the high-end retail stores on Worth Avenue)[1][3] in search of an opportunity.
[3] In 2007, while attending the National Championship football game, she saw women wearing fan apparel that reminded her of her college days and how she would alter jerseys into fashionable garments.
[1][3] She created My Team Boutique and began designing garments along the likes of some of the more popular colleges in the Southeastern United States.
Negoshian decided after a successful launch with My Team Boutique that a three-month season was not substantial and that she needed to explore options for a multi-line approach.
[3] Her garments are often compared to the likes of Tory Burch, Lilly Pulitzer, Nanette Lepore and Trina Turk.