Worth Avenue

[3] Rising rents at the then-fashionable Beaux Arts Building on Lake Trail, north of the Biltmore Hotel, caused merchants to move south to what became Worth Avenue.

De Lamar's other friend, Emily Rayner, sister of the New York artist/art dealer Betty Parsons, co-directed the gallery with Mary Benson.

[6] This major streetscape redesign included planting of 200 mature coconut palms, each from 32 to 40 feet (10 to 12 m) tall, installing tabby concrete sidewalks that are typically used for expensive residences, and building a 25-foot (8 m) clock tower on the beach side.

[5] Reflecting the lifestyle of Palm Beach market, the street has approximately 250 high-end shops, boutiques, restaurants, and art galleries, that include Trillion,[7][8] Giorgio Armani, Cartier, Louis Vuitton, Tiffany & Co., Hermès, Ralph Lauren, Gucci, Chanel, Vineyard Vines, Brooks Brothers, Friedrichs Optik, Salvatore Ferragamo, Island Company, St. John, Valentino, Akris, Bottega Veneta, Brioni, Max Mara, Vilebrequin, Van Cleef & Arpels and more.

[9][10] Veronica Ruiz de Velasco opens her art gallery in 2019 on Worth Avenue in Palm Beach, Florida along with Christie's auction house.