After graduating Traver found himself in New York City training horses at the Chelsea Piers where he first met club kid, Richie Rich.

Together the duo founded the fashion label, Heatherette[2] and dressed the likes of Madonna, Naomi Campbell, Gwen Stefani, Paris Hilton, Mariah Carey, Aerosmith, and Britney Spears.

[13] As co-designer/founder of Heatherette, Rains showed as part of the official New York Fashion week 16 times with his collections over a period of nine years.

Outside of New York, Heatherette showed around the world in other fashion weeks including: Tokyo, Kyoto, Moscow, Miami, Mexico City, and Los Angeles.

Heatherette shows were attended by hundreds of Celebrities and Taste makers, featured in virtually every fashion trade magazine worldwide.

Some well known models who walked in the shows included: Naomi Campbell, Devon Aoki, Atong Arjok, Omahyra Mota, Adina Fohlin, Ai Tominaga, Alek Wek, Anouck Lepere, Bridget Hall, Caitriona Balfe, Chanel Iman, Cintia Dicker, Coco Rocha, Darla Baker, Daul Kim, Elise Crombez, Elizabeth Jagger, Erin Heatherton, Eva Herzigova, Flavia de Oliveira, Freja Beha Erichsen, Hannelore Knuts, Isabeli Fontana, Liya Kebede, Lily Cole, Lily Donaldson, Lisa Cant, Lydia Hearst, Mini Anden, Miranda Kerr, Tiiu Kuik, Heather Marks, Hanne Gaby Odiele, Caroline Trentini, Egle Tvirbutaite, Anne Vyalitsyna, Amy Wesson, Caroline Winberg, Raquel Zimmermann, among many more.