Trick-or-Treat for UNICEF

[6] By the 1960s, the concept had expanded throughout the United States, with small orange collection boxes distributed to millions of trick-or-treaters.

"[10] In 1967, Johnson declared Halloween, October 31, to be "UNICEF Day" in the United States; by 1969, 3.5 million American children were trick-or-treating for donations.

[11] In 2008, the U.S. Fund for UNICEF introduced mobile phone text message donations as well as a MySpace and Facebook page.

[12] In 2014, the U.S. Fund for UNICEF partnered with Crowdrise to expand the campaign's online presence, allowing participants to create personal fundraising web pages in addition to traditional door-to-door trick-or-treating.

In 2006, UNICEF Canada discontinued the collection box part of their program, focusing instead on in-classroom fundraising and community engagement.