High adventure, sports profiles and dramatic conflicts were highlighted in articles such as "Living and Working at Nine Fathoms" by Ed Batutis, "Search for the Perfect Beer" by Bob McCabe and the uncredited "How to Start Your Own Hunting-Fishing Lodge."

American journalist Michael Stern published his interview with the Italian bandit Salvatore Giuliano in True magazine in 1947.

[2] In the early 1950s, when Ken Purdy was True's editor, Newsweek described it "a man's magazine with a class all its own, and the largest circulation of the bunch."

In January 1950, True went back to press after a sold-out issue in which Donald E. Keyhoe suggested that extraterrestrials could be piloting flying saucers.

The material was reworked by Keyhoe into a best-selling paperback book, The Flying Saucers Are Real (Fawcett Gold Medal, 1950).

GE True, a 1962–63 television series filmed at Warner Bros. Studios in Burbank for CBS, featured stories based on the magazine's articles.