A year later, the company partnered with Serta to produce mattresses under the Trump Home name.
[3] In April 2007, Lexington was in discussions about including the furniture on the set of Trump's reality television series, The Apprentice.
[5][6][7] Trump Home was launched with two furniture collections on July 19, 2007, at Macy's flagship store on Herald Square.
[5] Also announced was a partnership with Imax, an Asian importer, to produce a collection of home accessories and room decorations.
[5] In October 2010, the company had introduced its Trump Home by Rogaska collection, consisting of tabletop crystal.
[17] In September 2012, Trump Home announced a new collection of flooring, paneling, and custom wood furniture, to be manufactured by New York-based Archetypal Imagery and to be sold at ABC Carpet & Home, a four-store retailer with locations in New York and New Jersey.
[21] In September 2013,[22] Trump Home partnered with design company and furniture supplier Dorya International to produce a 50-piece contemporary collection that would debut in Istanbul in February 2014, and High Point, NC in April 2014 followed by expansion into other countries.
[27] Dorya's president and chief executive officer said that international sales had not been affected by Trump's presidential candidacy or by controversial comments that he had made regarding Mexican immigrants.
[28] In December 2015, during the presidential campaign, Trump called for a ban on Muslims entering the United States.
[30] Bed Bath & Beyond, which sold Trump Home light fixtures, discontinued sales of the products in March 2017.
[40] In April 2010 the companies announced a higher-priced Trump Home Luxury mattress collection.
[43] When Trump announced his candidacy for the U.S. presidency in June 2015, he referred to some immigrants from Mexico as drug dealers, criminals, and rapists.