A new version of Trump Magazine was launched in November 2007; the publication ended in May 2009, due to poor advertising sales as a result of the Great Recession.

[1] The magazine was to be published by The New York Times Company's custom-publishing division, with 100,000 copies to be distributed on two separate occasions in 1997.

[3] The magazine had a self-reported circulation of 130,000, and was available for free to VIP guests who stayed at Trump's hotel-casino properties in Atlantic City, New Jersey.

[6] Martin DeAngelis of The Press of Atlantic City wrote a positive review of Trump Style, and noted that the magazine "is, tragically, not on sale - anywhere.

"[6] Michael Jacobson, who was involved with Lockwood Publications,[7] stayed in a suite at the Trump Marina hotel-casino in Atlantic City at the end of 2001.

A total of 50,000 copies would be offered to guests for free at Trump's country clubs, condominium properties, and hotel-casinos, while another 50,000 would be mailed to upper-class people.

Jacobson had wanted to turn Trump World into a paid-circulation magazine and increase its distribution, an idea that Lockwood rejected.

[10][11][12] Jacobson would serve as the editor and publisher of a new company known as Sobe Life LLC, which had more than $1 million in financial support from Lee Fry,[9] a Chicago entrepreneur who would serve as the magazine's primary financial backer and as chief executive officer (CEO) of Sobe Life.

[11] Jacobson said the new magazine would be distributed to approximately 50,000 rooms located at Trump's properties,[9] and would be offered for free to guests,[13] while an additional 150,000 would be for sale nationally.

[9] The magazine would be targeted at people between the ages of 21 and 55, and would focus on diverse topics including arts and entertainment, food and wine, travel, and real estate, as well as successful business stories, and information about the second season of Trump's reality television series, The Apprentice.

Ocean Drive Media Group announced plans for a new Trump Magazine in September 2007, with the first issue scheduled for launch in November 2007.

[20] In February 2016, the New York Daily News reported that issues of Trump World "are nowhere to be found online and hardcopies are likely a rare collector's item.