[5] Trump Steaks were launched on May 8, 2007,[citation needed] exclusively through The Sharper Image's catalog, stores, and website as part of a three-month trial period.

[6] Later that month, Trump and some contestants from his reality television series The Apprentice attended an event at a Rockefeller Plaza Sharper Image store to promote the steaks.

[10] Trump Steaks was featured in a May 2007 Saturday Night Live episode that mocked the brand.

"[18] Advertisements featuring Trump's photo attracted customers to buy other products at the store.

[citation needed] The Associated Press and The Oklahoman wrote positive reviews of the steaks, but also noted the high price.

[14] In December 2015, during the 2016 U.S. presidential campaign, a Super PAC supporting John Kasich produced an ad mocking Trump Steaks.

[29] In an interview with Anderson Cooper the following day, Trump said that he does not process the steaks but instead purchases them from local suppliers.